Craftings of The World

Whether you are running a craft blog or a traditional website there are certain craft business basics that you should be following if you want to succeed. One of them is making your site "sticky" - making your potential craft customers want to stay - or come back often.

Interesting information is important, of course. As is nice clear design and easy navigation. People have very short attention spans online so if they can't find what they're looking for quickly they're off... probably to your competitor!

But even if you have a bright, fun, interesting craft blog which engages your visitor and makes them want to come back, there's a high chance that they won't. Even those that think they will, might well not. Haven't you done exactly that yourself? Said you'll go back to a site later - but then not bookmarked it or got distracted by something else, never to return?

So your craft business has lots of visitors that might well have bought from you... but didn't. What's more you have no way of knowing who they were. To some extent that's business life. If you had a real-world store you would have lots of people visit who never came back. But what if you could encourage them to do exactly that? What if you could do so relatively easily?

What your craft business needs is a newsletter or e-mailing list. They're relatively easy to set up (all you need to do is copy and paste a bit of code), very low cost and they allow you to contact your potential and existing customers with news and special offers as often as you like. Your visitor doesn't need to come back to you - you can go to them!

It's not a system to be abused though. Your craft business is just one of many trying to grab your customers' attention and lots of other people want that email address for marketing purposes. You have to offer something of value in exchange - a discount perhaps, or a free gift - and then you have to provide them with useful information and ongoing value, otherwise they'll feel you are only interesting in "selling" to them.

Of course we all know that selling to them is precisely what you are trying to do - you just have to be a bit cute about it! Make your newsletter subscriber feel valued and important, give them a sense of exclusivity and your craft business hasn't just hooked a visitor it has gained a valuable, loyal, repeat customer.

Source : ezinearticles.com