Promoting Your Craft Site with Articles
For the Crafter
If you own a craft site and want more exposure for your work, this is what you do. Simply write an article. It could be a craft project or pattern that people can do at home. It could be a piece about how you do what you do. A woodworker could give tips about the best tools to use. A candle maker could give tips about the best wax or molds to use. Once you have your article, you let other people publish it on their website for free. How does this help me? –You wonder. In exchange for using your article, the publishing website also puts up what's called a resource box. This is just a little "About the Author" section that tells a little about you and has an active link back to YOUR website. That way, everyone who reads your article on another website can follow the link to your site. It's really just free publicity. You're getting free advertising space on someone else's website. And that link will help you out on search engines too. All the major search engines use some method to count the number of links pointing to your site. The more links pointing to your site the better.
One quick tip about your article. If you're letting someone else publish something that already appears on your site, rewrite it. Just change it enough so it's different. That way you avoid having the article on your site flagged as duplicate content.
For The Publishing Website
What you get is really simple. You get great content, so your visitors stay on your site and come back more often. If your site never changes, you don't stand much hope of getting repeat visitors. Once they've read all your content, why come back? That's why you always need to be adding fresh content to your site. But paying authors for articles can get expensive. If you're willing to place a link to someone else's site in exchange for the use of an article, you can have fresh content every day. That keeps your visitors happy and coming back.
To bring these two groups of website owners together, we've started our own craft article reprint service. We've chosen Yahoo! Groups as the distribution source. The site offers all the features we need, and has a proven track record with article exchange systems. If you want to put up an article for others to reprint, just join the group and submit it. Make sure you follow the quality control guidelines and that you own the copyright to the article you're submitting. If you want to use an article you find in the group on your website, you don't even need to join. Just pick out the article you want to use, copy and paste it along with the author's resource box onto your website. Make the link active, and that's it.
Source : www.myartsandcrafts.com
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